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All the Hockey Ladies: Central Division
Yesterday we looked at what the Pacific Division needed. Today, we begin to make our way east and examine the Central. Buckle in, folks. Nashville Predators Need: Top 6 right wing Player: Hilary Knight...
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All the Hockey Ladies: Metropolitan Division
We’ve got the Western Conference taken care of. Now it’s time to move east and see who we can fit into the Neopolitan—I mean, Metropolitan—division teams. New York Islanders Need: LW for John Tavares...
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All the Hockey Ladies—Atlantic Division
Here we are. The last post of the series. Actually, that’s a lie. I’ll be posting a kind of wrap-up tomorrow because I’m just not ready for this to be over. But in the meantime, let’s take a look at...
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5 Hopes for Women’s Professional Hockey
Last week, it was announced that Angela Ruggiero and Dani Rylan had gotten together to create a women’s hockey league that could pay its players. While information is still forthcoming and the details...
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Marketing the Beauts, Part 1: “Professional” Women’s Hockey?
As many of you know, I’m in graduate school right now working on my MS in Sports Leadership. This summer, I took Strategic Sports Marketing, and our final project involved creating a marketing plan...
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Marketing the Beauts, Part 2: Defining the Audience
Obviously treating the players as elite professionals is only the first step. Sports teams make money in three areas—ticket sales, merchandise, and television deals—and effort is required in all...
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Marketing the Beauts, Part 3: It’s All About the #Brand
The purpose of marketing a sports team is to drive revenue, and thus to drive growth. Every aspect—ticket sales, merchandise, and community connection—all feeds back into that endgame of growing the...
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Marketing the Beauts, Part 4: Passion Finds a Way
Finishing up today, we’re looking at social media and events—one specific event in particular that I feel would help entrench the Beauts in the city of Buffalo. In terms of social media, the Buffalo...
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HHHS Radio: Who Run The World?
Happy NWHL weekend! Here is a playlist of songs based on the in arena music plus my own favorites. Radio. Tracklist: 1. Salute – Little Mix 2. Cherry Bomb – The Runaways 3. Hey Baby – No Doubt 4. Hit...
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Women’s Hockey Wednesday: Q&A with @NWHL
A new initiative we’re going to try this year at High Heels & High Sticks is to have a bimonthly feature called Women’s Hockey Wednesday. Starting off today is a Q&A with the woman behind...
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